The prestigious supermodel tells us some wisdom with her successful underwear line.
Elle Macpherson has poured our tea, and now she is opening to the public to proof the new seizing she has designed for the very pretty bra she is showing me in a Clerkenwell showroom. This is ultimately the difference between the new Elle Macpherson Body brand of lingerie and Elle Macpherson Intimates.At age of 52, Macpherson is not just here to look good in knickerbockers; she is the intelligence mind of all project.
With more than 25 years of experience in lingerie, Macpherson now is the home of her fashion company. Elle Macpherson Body is an interesting opportunity into which she has put favorable investment with the famous Australian entrepreneur Simon de Winter. What I learned about her vibe as she talks me through her new series, seems reputed to put into first place her personal brand from the Peter Pan. A lovely sleek leather midi skirt is matchy with the chic sliders as I look to them; the glasses are the perfect finishing touch. “I am at a point in my life now where I am unstoppable and independent.Of course, I may not see any profits for years, but I am trying to be patient and I am willing to take risks where I know I will be at top” she says.
She might have been put down by her minimal role in the Intimates business, but she nicely picked up a lot of knickers boxes. Right now, the new bras are finished both to look good and to look good under clothes. This sounds apparent, but it’s not: The colors under the label "Elle Macpherson Body "are unusual: pale green, greenish, vital. She says: "I don’t want my bra to be visible under my white shirt, but I don’t want to wear no bra, so I have a beautiful green color that goes down with the drain under white.”